During online boom periods, opening new stores is a clear statement regarding customer proximity with face-to-face contact. Direct contact with customers is essential for our long-standing customer, the Ulla Popken brand.
At the new branch in Bremen, we were able to put into effect the initial implementation of the innovative store concept, which was specially conceptualised by and for the brand, across a shop floor of 156 sqm. We fully produce all furniture of the Nordic 2.0 concept ourselves. It stays discreetly in the background with warm grey, white and wooden details and is more resource-friendly and energy-saving in terms of production, transport and assembly.